Talent retention is one of the concerns of companies today. In this interconnected world, companies are constantly seeking talents through social networks like LinkedIn, or job portals like InfoJobs and Indeed. Therefore, it is very important to take care of them and to retain them to your company. A key tool for talent retention is online training.

How can e-learning help me to loyalize talent?

According to CEOE’s study on training in Spanish companies, more than 90% of these companies are betting on continuous training of their employees, and in recent decades, investment in training by companies has doubled, with e-learning as the preferred way among employees.

  1. Employee participation in their professional development.

    When a company invests in training it seeks the professional development and satisfaction of employees, they become “clients” of their own company, therefore they have to be treated as such. By allowing them to participate in their training, to decide on which subjects to be trained, how and when they prefer to do so, there is a greater involvement of the workforce within the company.

  2. Business promotion as an e-learning goal.

    Some employees may perceive the training as an additional burden of work or punishment, but if you show them what is the purpose of the project, they will receive the training in a positive way. Showing examples of how continuous training has helped top management to grow within your company, will motivate your employees to train to achieve their goals.

  3. Continuous training as a differentiator.

    Most workers don’t know about the existence of employee training until they are inside the company. What if instead of showing it as an added value, you explain it in the selection process?                                  By explaining it as a distinctive feature of your company during staff selection, your company will be differentiated from the competition from the moment the candidate leaves your door, in addition to perceiving your company as an organization that takes care of its staff.

  4. Customizing online courses to your needs.

    Standardizing training for all your staff does not favour their professional development. The needs of the employee who has been in the company for 20 years are not the same as those who have just joined it.

    By taking care of those employees with a wide range of careers in the company, since the skills and experience they have accumulated are very valuable, providing them with training on subjects they have once asked for to study but have not had a chance to do so, will reinforce their loyalty to the company. On the other hand, for those youngsters who have just joined your company (and the labor market), the lack of specialization is their Achilles heel, so by offering them specialized training and accreditation in their field of work, they will begin to feel loyal to your company.

  5. Online training where and how you want.

    As mentioned earlier, some employees may perceive the opportunity of training as a negative, feeling they will have to spend more hours in the office for this training. Not with online training, as they can be trained wherever they want for both One-to-One and group classes, and by adapting to them, they will adapt to you.