DIGITAL MARKETING FOR BUSINESSES TRAINING: APPLY IT IN B2B AND B2C
Due to the globalization that companies have experienced in recent years, digital marketing for businesses has become one of the essential training for any company that wants to be up to date in its field of work. This discipline is not only key to stand out from the competition, but without digital marketing for businesses it would be practically impossible to establish the foundations to internationalize your business and attract international talent.
Digital marketing for businesses can be applied to any type of business, from SMEs and startups to large multinationals. Even so, you have to take into account that each company has its own objectives and needs, so this discipline cannot be applied in the same way in all businesses. Also, many companies choose to outsource the marketing of the company, but this can result in very general and unsuitable strategies according to the objectives of your company. At the end of the day, the people who know the company best are the employees themselves, so ideally they should have a basis for knowing whether the agency’s proposals are beneficial to the business. If you want to make sure that the digital marketing of your company is totally adapted to your company, the best thing to do is to train your own employees in it.
Digital marketing for businesses: PHYGITAL environment
It is clear that in recent years we have experienced a technological revolution. This means that many of the activities that we have always carried out in person have been reconverted to 100% digital environments. After a few years of transition where this new market trend was just being defined, we have seen that the best thing to do is to place our business in a PHYGITAL environment.
What is a PHYGITAL environment? This is, literally, the combination of “physical” and “digital”. Basically, it consists of being able to have a presence in these two spaces, as it has been proven that this way the consumer can find us more comfortably, trusts this type of business more and companies have more facilities to meet the needs of their customers. For example, the ideal is to be able to combine an e-commerce with a physical shop.
Advantages of the PHYGITAL environment
- Gain new insights
- Reach more customers
- Collect more information
- Cover more channels and have more presence
- Better adapt our product to the needs of the consumer
Digital marketing training for businesses: B2B or B2C?
Digital marketing training for businesses is essential for both B2B and B2C. As mentioned above, depending on the business model, it will have to be applied in one way or another. For example, for B2B, the quality of the product and its characteristics must be taken into account. That is why it is very important to provide as much information as possible to our customers with catalogs, demonstration videos, free trials, etc… In short, everything that has to do with rational arguments to convince them that our product/service is their best option.
On the other hand, in B2C we have to work on the emotional part of the customer to such an extent that they feel that they not only need our product/service, but that they identify with the brand values. We have to be more creative, create new channels and use other styles of language and messages.
What is the best way to apply the best digital marketing strategy to your business? By training your employees with courses, not only specialized in companies, but based on the objectives and needs of your company. At Classgap for Enterprise we have more than 10 years of experience in the training sector, so all our courses are 100% customized to best suit both your company and your employees. Our company is based on online training 4.0, so all our syllabuses are up to date, we prioritize practical classes and at all times student and teacher have full two-way communication. This is thanks to our “Virtual Classroom” platform where you can share notes, exercises, carry out practical classes in real time… In short, you have all the advantages of face-to-face training but online.
If you are not sure what your business needs and/or objectives are or which employees to train, don’t worry: At Classgap for Enterprise we have a totally free audit service. Our experts will analyze your case and advise you on everything you need to choose the ideal training for your employees.
What are you waiting for to update your company and enter fully into the PHYGITAL environment? Contact us today and start training your employees in digital marketing for businesses.