HUMAN RESOURCES TRENDS IN 2021
After a turbulent 2020, Human Resources departments are more prepared than ever to face anything in 2021. In this post we tell you about the HR trends for 2021 and how they benefit both the company and the employee.
- Technology for talent acquisition
The talent selection process is one of the most “easy” to automate. According to the Technology and People at Work study, in 2021 there will be great advances in the use of Big Data, Artificial Intelligence and Virtual Reality for talent recruitment through the use of algorithms and chatbots for the first steps of candidate filtering.
- Digital Onboarding
Introducing a new employee to the company can be more complicated online, so more and more actions are being taken to facilitate this process through virtual events, video games, scape rooms…. In this way we ensure that newcomers absorb the company’s culture as much as possible.
- Methodology for change
One of the words that can sum up this 2020 is: Change. One of the priorities of companies is the flexibility to adapt to change. To do this they must have a detailed plan of the steps to be taken and analyse the consequences and impact of these steps.
- Collaborative social networks
Communication within the team is essential at a distance, which is why companies are committed to “Internal Social Networks” that encourage this communication between employees and keep the team together.
- Emotional well-being of employees
Another of the words that define this 2020: Health. Both physically and mentally, companies have become even more aware of the well-being of their employees. Ensuring the emotional balance of employees is one of the priorities for 2021.
- Alliance between Marketing and Human Resources.
These two departments will work side by side to ensure effective communication of the value proposition to both potential candidates and current employees.
Improved data analysis, target definition, satisfaction surveys...
- Ensuring digital switch-off
If in the past employees tended to answer emails and calls outside working hours, now working from home the line between working hours and rest time is very thin, so companies strive to demonstrate to their employees that outside working hours it is not necessary to answer emails or messages.
- Hybrid working models.
The hybrid working model is the intermediate version between working remotely and working at the office, it is about combining these two forms, working a few days of the week at the office and the rest from home, or one week at the office and one week at home. It is one of the most widespread options in companies today, getting the best out of both remote and face-to-face work.
- Remote leadership
All companies are working on managing their equipment remotely. Leaders must increasingly develop leadership skills to apply them at a distance, especially communication with the team is one of the aspects that can be most affected.
- Commitment to Employer Branding
Employer branding is the image of the company as perceived by its employees and potential candidates. With all the uncertainty that exists, employer branding is the best ally for companies to retain talent and make employees feel protected. There are different ways to encourage this, one of which is continuous training for employees.
- Training for employees
Committing to the personal and professional development of your employees through training is a clear demonstration by the company that it is committed to its employees and helps them to grow. Online training was becoming one of the most demanded by the HR departments of companies in recent years due to its convenience. Thanks to the personalised online training model, employees have both the advantages of online and face-to-face training.
- Greater commitment to remuneration in kind
Increasingly, employees value the care received by the company more than salary increases. These benefits are called compensation in kind, and can include gymnasium fees, childcare, flexible working hours, training… those benefits that employees increasingly appreciate more than financial compensation.
