THE 5 COMPETITIVE ADVANTAGES THAT FRENCH FOR BUSINESS WILL GIVE YOU
French for business is one of the most useful languages when it comes to doing commerce. This is because, as one of the most widely spoken languages in the world, it can provide you with many opportunities to attract the best clients. In addition, mastering this language is a perfect opportunity to develop your company’s international reputation, make yourself known and, above all, close very good business deals.
Without a doubt, knowing French for business can bring you many more surprises than you might expect… You still don’t know all the competitive advantages you can have? Read on and learn how to apply all this to your company!
How can you make the most of the competitive advantages that French for Business provides you with?
A language is an essential tool in any company, regardless of the sector in which it operates. Having a bilingual or trilingual staff is one of the best things that can happen to you. It has been proven that this type of employee has a better memory, greater creativity and is better at socialising. Apart from all the personal advantages that knowing a language such as French can bring, at a business level it offers many opportunities when it comes to actively working on the company’s business development.
– Differentiation from the competition
It is possible that you have been looking for a long time for that key piece that will make you stand out from the competition, but you still don’t know how to do it. Sometimes we are not clear about our strengths and weaknesses and focus on the wrong area. The truth is that most of the time it is as simple as, instead of trying to reinvent all our products, working on one language in depth.
The French market is full of opportunities at a commercial level and, if your company can communicate directly with them, it is already a great advantage and a clear form of business differentiation. Moreover, as you know, this will not only promote the growth of your company but also the personal and professional development of your employees.
– Closer proximity and links with French-speaking clients
When we expand our work area, we automatically open up a world of possibilities that we did not even contemplate before. However, it is very important to plan well how to penetrate into new geographical areas. For this it is important to have trusted employees who are experts in their work, so that they can carry out in-depth research and assess which are the best international customers who would be interested in the product.
If you are not sure how to approach the French public, don’t worry. At Classgap for Enterprise we have a free audit service where our experts in the field will advise you on how you need to approach the training of your employees so that they can better penetrate new markets.
– Working new market niches thanks to French for Business
One of the great advantages of knowing more than one language is that, with each of them, you can communicate with people who are totally different but who have one thing in common: they are interested in doing business with your company. In addition, it is possible that, by not leaving your comfort zone, you have not really realised that, in other French-speaking countries, there are market niches that have specific needs that your products can solve. Have you started to investigate where your products/services could be a perfect fit? Well, what are you waiting for!
– Increase the range of customers: what you have to take into account
It is very important that, when it comes to acquiring new customers, we do not stop at communicating only in their language. If we want to build customer loyalty, make them fall in love with our product or company and ensure sales, we have to take other things into account:
- Focus the language we use on a business language.
- Have internalised the business protocol of the country we are targeting.
- Learn the typical expressions of the area to gain the client’s trust.
- Respect the dress code and regional customs.
The only way to get to know all of the above and take advantage of all the benefits that French for business provides is by investing in business training. To do this, you need to know how to organise the best training in French for your employees, whether One-to-One training is better or in small groups, or how much this type of training costs.
– Growth of the company’s brand image and reputation.
Having a good product/service and, above all, knowing how to offer it in the right way, we are assured of the gradual growth of the company and its reputation. Even so… Isn’t it better to get out of your comfort zone and be known globally? To do this, you have to make sure that your employees are 100% prepared to face the challenges of an international company that seeks to make its brand known in different countries.
As mentioned above, it is best to enlist the help of a training company to teach your employees how to approach the entry into a new market to win over new customers from the very beginning. At Classgap for Enterprise, we are experts in the area of corporate training, so by teaching your employees, your brand image will only develop and gain a good reputation. Furthermore, all of our training courses are fully customised based on the objectives and needs of each individual. In addition, in order to offer the best online business course, we have developed the “Virtual Classroom” platform. In this space your employees will have direct communication with the teacher, they will be able to carry out exercises, practices, share doubts, correct projects… Everything necessary for them to have the best possible experience!
You have already seen that simply by learning French for business, your company can have many competitive advantages in the international market. If you want to take advantage of each and every one of them, contact us today and start working to get the best client portfolio, don’t wait for others to do it for you!