If one thing has been clear to us for a long time, it is that if the level of employee satisfaction is high, so is their performance. For this reason, corporate human resources strategies must be geared towards motivating employees. Undoubtedly, the best ambassador of a brand is its own employee. This is why policies and tools focused on human resource management such as the distinguished Employee Centricity are in high demand. But what is Employee Centricity? Read on!

When we talk about Employee Centricity, we refer to a type of business organisational strategy in which employees play a fundamental role. It is about prioritising employees within talent management policies, in order to optimise their situation and satisfaction within the company. The objective of corporate organisational strategies, such as Employee Centricity, is not only to optimise the working environment, but also the brand image.

Happy employees give companies better results. Companies that succeed in becoming a good place to work grow by up to 10 points more than organisations that do not adopt a people-centric culture. Employee Centricity means maximising human capital, creating positive experiences and getting people to give their best because they enjoy their work.

Human capital management will always be easier thanks to a series of technological tools of Digital Transformation that facilitate day-to-day tasks. The main one is: Artificial Intelligence. This is used in HR to facilitate the recruitment and selection of personnel, control of entries, exits and permissions through mobile applications, personnel administration through software hosted in the cloud, among others.

Gradually, the structure in companies has been transformed and the centre of business has changed. It is no longer the bosses or senior managers who are at the top. The most innovative companies have understood that it is the user who must be at the centre and the main lines of action of the organisation are oriented towards the customer.

If the centre of the strategy is the customer, it seems logical to think that designing a good plan aimed at motivating and achieving a good identification of the customer with the project can keep the employee motivated and this will have a very positive impact on good customer service. (And of course on the benefits obtained in the long term.) This is employee centricity. The employee at the centre of the business.

Achieving involvement and a good brand image through the employees who serve the end customer requires a firm commitment within the business strategy and that this is carefully executed by the human resources departments. Those who are professionally involved in talent management believe that to achieve this goal they must create positive experiences at critical moments and enhance the value of internal talent.

When we talk about Employee Centricity, we can say that it is not a fad, but a trend that is on the rise because it benefits organisations. In order to apply it, a change of mentality among leaders is required for it to be successful within the organisation. Therefore, it is key to have a competent and effective human resources department.