For any company, the main key to making a business work is to have a quality workforce. However, the working environment has been changing and with it, new ways of attracting talent to companies have been developed. In some cases, talent may be in the company, but it can be difficult to retain it.

Younger generations are looking for fulfilment in their roles. While up to now candidates’ focus has been on salary, younger people are looking for optimal working conditions that go beyond mere financial remuneration. Meeting young people’s expectations in order to attract and retain their talent has become one of the main objectives of organisations.

What are the keys for human resources in this area? Knowing the needs of the younger generation makes the job much easier and allows us to adapt vacancies in order to attract the best talent. Flexibility is the key to all aspects to be taken into account, but above all, working hours. While “office hours” used to be the norm, young people prefer to adapt their working day to their needs in order to have a better chance of reconciling their family, social and working life.

If there’s one thing the younger generation can’t stand, it’s commuting time. Thanks to remote work or, if anything, the hybrid format, the quality of the working day increases, giving them more rest and the possibility of connecting from anywhere. However, there are also those who prefer hybrid formats in order to maintain good relations with other colleagues in the office.

For young people, “conformity” is not an option. They are not just looking for a job, they want opportunities, organisational growth and a plan for the future that allows them to continue learning while growing as professionals and as people. Those looking for a new job opportunity want to continue learning and training in order to be able to give the best of themselves. For this reason, employee training is another key factor that makes a difference when it comes to attracting and retaining talent in your company.

Although it may seem a simple truism, young people love to travel, socialise, relax and have fun, and to do so, they need to be able to meet all these needs. Work-life balance is gaining momentum, as young people are looking for competitive, fair and equitable salaries, because, unlike other generations, their lives do not revolve around work.

Inclusion, tolerance and diversity are words that cannot be missing in 21st century companies. They must form part of the foundations of the corporate culture. It is key that everyone in the team has equal opportunities, regardless of their background, ethnicity, age, gender, sexual orientation, etc.

Generating new challenges based on the learning and training that can be offered is a plus for attracting the best talent and, clearly, increases the possibility of retention. Boosting the motivation of each of the teams and individuals is the key to achieving the company’s objectives and improving the trajectory of the business.