WHY COMPANIES DO NOT INVEST IN HUMAN CAPITAL?
The intern training of workers is an idea easily dismissed by companies as they relate it to a cost. Although the cost is immediate, the benefit obtained exceeds the cost that the training may cause.
To change this perception, I will show 4 of the direct benefits of investment in training.
PRODUCTIVITY AND COMPETITIVENESS.
By investing in the training of your company’s employees, you are investing directly in productivity. A worker who maintains his or her mind constantly trained becomes a more efficient and productive person.
If your team does not keep up to date, it will end up stagnating. A stagnate team can result in demotivated workers that are dissatisfied with their work situation.
IMPROVE THE IMAGE OF THE COMPANY
Another clear benefit, is the image that the company projects to the outside world. A company that is concerned about its workers, that bets on them and gets involved in their development both personally and as a group, will project an attractive image with values of social responsibility that will be perceived by its target group.
A company’s image is one of the most powerful tools available today. Consumers do not base their decisions only on what the company communicates and sells, but also on its history, corporate social responsibility, actions, values…
Let’s not forget another benefit for the team in training, the commitment to the company. A worker who appreciates economic resources and effort that his company invests in him or her is a worker committed to the company’s mission.
In addition, carrying out activities outside working hours encourages the development of the team and connectivity between the departments of the company, generating a closer and warmer working environment that increases the motivation and determination of the worker in his job.
Offering to employees the opportunity to complete their studies, or specialize in some field, is a form of talent retention. In addition to being a way to offer people with limited resources the possibility of developing their potential, an employee who feels valued by his or her company, and who also decides to invest in his or her professional career, will create a bond between company and employee, which will reward him or her with productivity and commitment.
You still don’t know the importance of the role of your employees outside your company? Don’t miss our post about Employer Branding as a basis for retaining talent.